Thursday, August 7th, 2008
I was wary about posting on this one, as it does involve scantily clad women. If that offends you, skip now, and please accept my apologies, and I know that this probably fits better for a Friday Fun posting, but let’s get to it:
Ok, so when I was on the Adobe AIR tour, some folks showed me an AIR app that The Sun, a gossip rag / newspaper in the UK was working on. Sure you can get the news from the website, and through RSS feeds, but how about a branded experience? (as Ryan Stewart would say!)
This newspaper puts aside the third page to introduce you to a “lovely lass” each day. This is part of their brand, and probably is a reason why it is the most read newspaper in the world (a little sad but true?).
Thus, they decided to try writing an article alert application with a twist… that being one of the lasses would walk onto your screen when there is news and show it to you. I had to admit, that I didn’t think that Ajax would be able to do that.
The question is, do these brand experiences take off? Is this a gimmick? Do people really just liking their RSS feeds with as little disruption as possible…. or do they cling to certain brands and enjoy that extra touch. I somehow doubt that anyone would want a “Desktop Ajaxian” where Ben and I come out to give you the news ;)
One little annoyance that I saw after running it, is the dock icon coming and going as they poll the AIR app. I hope that is fixed in the next version of AIR (Mike Chambers just put out a call for requests).
Posted by Dion Almaer at 11:32 am