Tuesday, June 12th, 2007
To go with the keynote, Apple pushed live a new revamped website that looks even more like it is running in iTunes.
There are lots of effects, courtesy of Prototype and Script.aculo.us, such as mouseover accordians, and horizontal scroll areas.
Fred Oliveira wasn’t all impressed:
Apple launched a new website. â€œGreat!â€, I hear you say correctly. The new website is beautiful. Except for where it isnâ€™t – content organization.
I have to wonder what crossed their minds that made them mix products (like the iPod models) with accessories and user actions (â€Download iTunesâ€) in the same navigation bar. I mean, thatâ€™s mixing apples (pun intended) and oranges.
I know once you do something cool – like that awesome new navigation – you want to use it everywhere, but this is Apple – come on guys, you sure as hell can do better than that in terms of information architecture.
Posted by Dion Almaer at 7:00 am