Friday, September 28th, 2007
We got quite a few emails to firstname.lastname@example.org letting us know that Apple is now using the Dojo Toolkit for their store after a quick refresh, which people seem to find interesting as it seems to be a bit of a switch from Prototype (although there is some Prototype code copied over too).
It is also interesting that they are using 0.4.0. Not 0.4.3, let alone 0.9. It takes time to get applications from concept to production though, so this shouldn’t be so surprising to people.
The look is very clean and decidedly un-flashy. They did encapsulate some reuseable widgets.
This is what the Apple Blog had to say about it:
Apple launched a revamped online store on Wednesday, giving it a refreshed look and just the polish it deserves. Product categorization is greatly improved, making it much easier to visually make connections between products and accessories. More emphasis is being put on new and top selling products (taking a cue from Amazon perhaps?), and alot of the tabs and buttons got really big. Navigation has also greatly improved, with an obvious breadcrumb trail at the top of each page.
But overall the store just looks and feels rock solid. Itâ€™s big, beautiful and welcoming. Iâ€™ve always had issues with the organization (or seemingly lack thereof) and aesthetic of the online store in the past, and have cited it as the weakest part of the Apple online experience. Itâ€™s nice to finally see Apple rectify that and make a place where I want to shop even more.
Posted by Dion Almaer at 5:18 am