Friday, June 16th, 2006
In this new article, E-Consultancy asks the question “Are all Ajax homepages doomed?”
Dozens of personalised homepages have emerged over the past 18 months as developers started to programme lovely drag and drop interfaces, allowing users to customise the layout of their personal homepage. Cool technology, great use of AJAX, but is there trouble ahead?
They talk about the closing of Fold.com as just the start of “the end”, the passing of the facination with the whole “Web 2.0 desktop” idea. One reason of this decline, he states, is the lack of a business model for them, with only a few managing to garner enough interest for some funding (such as NetVibes).
He also notes that just because something is a great product doesn’t make it a great business. He suggests a move from the “just a desktop” idea to something more communal, more socially interactive to draw people in and give them something fresh to see and do each time.
Can an AJAX homepage solve a problem? Sure, but perhaps we need to see an implementation on an existing website with a solid business model. You know, Tesco, Amazon, eBay. Maybe weâ€™ll create something for you, fine E-consultancy reader, to allow you to customise our homepage.
Posted by Chris Cornutt at 7:22 am