Thursday, December 14th, 2006
If you’ve read any tech news in the past 24 hours, you’ll now be familiar with the meeting Bill Gates held among influential bloggers, ahead of next year’s Mix conference. Aside from learning what’s on Bill’s Zune, we get to hear his views on the future of web apps, thanks to a question from Liz Gannes. She asked him which apps should live in the browser and which should not, one of the key questions in Ajax and one we have touched on in the past.
He replied that the distinction would come to be silly from a technical standpoint, but that the necessary movement toward web APIs does present challenges on the business side. â€œOne of the things thatâ€™s actually held the industry back on this is, if you have an advertising business model, then you donâ€™t want to expose your capabilities as a web service, because somebody would use that web service without plastering your ad up next to the thing.â€
His solution wasnâ€™t very specific: â€œItâ€™s ideal if you get business models that donâ€™t force someone to say â€˜no, we wonâ€™t give you that service unless you display something right there on that home page.â€
Then for the tease: â€œAnd, you know, [inside the browser and outside the browser are] moving towards each other, but thereâ€™s still a bit of a barrier there, and new technology, things weâ€™re working on, really will change that.â€
Posted by Michael Mahemoff at 8:07 am