Comments on: Death of Page View Metrics?

By: Steve

Steve — Thu, 18 Oct 2007 23:57:23 +0000

Something to think about, that’s for sure.

By: Web Hosting Reviews

Web Hosting Reviews — Wed, 22 Aug 2007 02:12:52 +0000

hilarious

By: randy

randy — Sun, 17 Jun 2007 09:02:12 +0000

Interesting blog guys

By: Matt Smith

Matt Smith — Tue, 05 Dec 2006 14:01:03 +0000

I agree that AJAX is for web applications not web sites. If people start using AJAX for web sites they will soon disappear off the search engines and that will annoy people? Thats the bigger issue, statistics can easily be created by an AJAX developer for their application.

It’s not rocket science!

By: Google Blog » Death of Page View Metrics?

Google Blog » Death of Page View Metrics? — Tue, 05 Dec 2006 13:29:26 +0000

[...] Original post by Michael Mahemoff [...]

By: Philippe

Philippe — Mon, 04 Dec 2006 09:08:09 +0000

Hey wake up, this has been solved years ago in Flash websites – and nothing was broken. However page-views are now more a measure of “user interaction”.
Still I second that the view-time will be the next big thing in views metrics: clients already approach us about this question.

By: Internet Vibes » Blog Archive » Death of Page View Metrics?

Internet Vibes » Blog Archive » Death of Page View Metrics? — Mon, 04 Dec 2006 07:20:49 +0000

[...] You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your ownsite. [...]

By: Jimmy

Jimmy — Sun, 03 Dec 2006 18:24:27 +0000

I’ve seen companies (Shoperion.com I believe), and a few others that have “actual” impressions… where the impression is only counted when the ad comes into complete focus in the window. Hopefully as browsers and marketers become more savvy, smarter metrics like these will cut down on online advertiser spend.

By: .: On Tokyo Time :. » Page Views Are Already Dead!

.: On Tokyo Time :. » Page Views Are Already Dead! — Sun, 03 Dec 2006 00:22:11 +0000

[...] The Ajaxian is asking: Death of Page View Metrics? based on Steve Rubel’s prediction that the metric has four years to live. [...]

By: John Furrier

John Furrier — Sat, 02 Dec 2006 19:57:56 +0000

great post. There will be new metrics that will emerge. Web 2.0 fails without new metrics

By: curlyfro

curlyfro — Sat, 02 Dec 2006 19:46:25 +0000

i think we’re already seeing the next generation of web metrics now — user registrations. look at myspace, youtube, etc. i think they set the trend and this is what future advertisers will be looking for.

By: Hinano

Hinano — Sat, 02 Dec 2006 19:27:13 +0000

I would imagine any new type of metric would have to do with measuring Audience Reach consistently across various content delivery methods.

By: vaduros

vaduros — Sat, 02 Dec 2006 17:57:55 +0000

The way PageViews are measured here in Germany on most Websites is in fact measuring user interaction. Even with AJAX users still have to move the mouse to do something on a page – so any user action that results in a content update could still be counted as a PageView.

This method gets problematic when it comes to Video/Audio driven sites, where a metric like ‘ViewTime’ should be occupied. When we implemented the German system in 1996, we had lengthy discussions about concepts like ViewTime. Unfortunately, the owners of TV station related websites didn”t want it because they were in fear of cannibalizing their main content – the TV program.

By: Bozhidar

Bozhidar — Sat, 02 Dec 2006 17:49:12 +0000

Those are complete bullshits…
One should make difference between “web site” and “web application” AJAX, Flash, etc for informational web-sites is inappropriate, unsuitable. The old-fashioned “surfing” will never be replaced but those “clicky” toys.
Don’t get me wrong – those “toys” have their strong place on the web – building interactive web applications. But that’s what they are for – nothing else.

By: paul

paul — Sat, 02 Dec 2006 17:26:01 +0000

The big and dirty secret is that 80% of my audience subscribe via RSS and have never made a single page-view on my blog.

So the bloggers who get 10′s of thousands of advertising dollars via CPM must be hitting refresh all day and all night long…..

By: ARWolff

ARWolff — Sat, 02 Dec 2006 14:43:34 +0000

AMEN!

The other “dirty little secret” is, page-views have never been a legitimate measure of web-site effectiveness, either for advertising or for the purpose of the site, itself. Lots of “views” are generated by users stumbling around a poorly-implemented navigation scheme, or clicking nebulous buttons and icons “to see what they do.”

Grasping the reality of web interaction beyond the “page” transaction will force advertisers and site designers to measure effectiveness in more meaningful ways — like tracking unique paths from an ad or other content right through to a sale or other desired action — tying content delivery to genuine ROI.