Sunday, December 23rd, 2007
Just in time for the holiday season, here’s a fun little promotional site from Orange UK. Good Things Should Never End follows a rainbow through an infinitude of psychadelic sights and sounds, which is to say that this site scrolls downwards forever.
Aside from the idea itself, there are a few nice features here. Firstly, there’s a lot of random variation going on, so you’ll see the same objects in different positions and orientations. This means the site is not just looping through the same content. (It may be a very long loop – I’m not sure – but it certainly takes a long time if that’s the case due to all the variation.) Secondly, the every-present rainbow gives you a sense of continuity as you follow its trail. Thirdly, it works in both directions – you can scroll all the way back to the top.
We’ve seen similar manipulation of the scrollbar in more serious applications, such as Live.com image search and DZone. These sites keep revealing search results indefinitely, as you continue to scroll downwards, instead of reverting to paging. What Bill Scott once called Death to Paging!.
Posted by Michael Mahemoff at 3:14 pm