I really like the logo and the badge creator they launched. I won’t be encouraging clients to put this on their sites, but I think its a great way for developers, plugin creators, etc to spread awareness on their sites and project sites. Also, its great to have a fun way (think t-shirt) to discuss what I do with more people. It is far from being stupid or useless.
It’s beyond strange. Now even the W3C forgot what HTML means. From their FAQ it’s still unclear what this new meaning of “HTML5” encompasses and what not. And what does it stand for? Certainly not HyperText Markup Language version 5. If this is just about any and all “shiny new web stuff” they should call it Web 3.0.
Whether it’s technically right or not (and generally it’s not), there’s a clear trend that “HTML 5” has become a term to refer to the next generation paradigm in web technology. Consider the way that “web 2.0” got used and abused to represent the many trends that have happened over the last several years. As such, I think it’s actually fine and useful to have a logo. If it’s helpful in rallying the developer world to embrace the latest web standards than I’m all for it.
I agree with the preceding comments, insofar as this is especially weird, pointless, and blurs what HTML5 actually is. I really wonder what they were thinking, or who pushed the W3C to the place where they felt they needed this badge to communicate a concept to visitors of web pages they are (and still will be) oblivious to. Whatever happened to “don’t mention the mechanics”?
But what I especially don’t get is: If they really, really, REALLY needed to brand an ill-defined pseudo-standard, why on earth would they go with the iconography of anti-virus software, and make their badge a shield? To the common user, this badge on the bottom of a web page will look just about the same as a “this mail has been scanned for viruses” signature of an e-mail.
Of course, the only people who care about this distinction are people who would be having conversations about the details of the markup specs for HTML5 the markup language. And those people are probably smart enough to fuss out who is talking about what.