Tuesday, July 8th, 2008
He talks about how languages are branded, e.g. â€œJavaâ€ is enterprise. One of his main points is that brands are â€œconst identifiersâ€, i.e. it takes an entire generation to change brand perception, so itâ€™s often more effective to simply re-brand. e.g. GTE had a poor brand, so they tried a self-deprecating ad campaign, which backfired, and subsequently re-branded to Verizon.
But, wait a minute, didn’t we already have a rebranding?
I also think that this is just the beginning, and we haven’t seen the best of the Ajax revolution yet.
Posted by Dion Almaer at 12:02 am