Monday, December 1st, 2008p>Mary Jo Foley has an article called Move over, Ajax. Here comes Microsoft’s ‘Kojax’. The thing is, I don’t get what it actually is:
Mary goes on:
What kinds of mobile applets are we talking about here? Nothing iPhone-like, such as restaurant reviews or “I am Rich.” More like a virtual wallet for online payments, a group messaging service and photo-sharing app — things that build on top of Windows Live for Mobile services. Some of these Kojax-based applets will ad-funded; others will likely be transaction- and subscription-based.
Another interesting part of the Kojax tips I’ve received: Microsoft allegedly is aiming its Kojax applet plans primarily at users in emerging markets.
The Kojax work may or may not be related to a recent Unlimited Potential initiative about which I recently heard, known as “Mobile First.” Mobile First is all about users whose first Microsoft-related experience tends to be in the mobile-phone, rather than the PC, realm. (Given Microsoft’s recent acknowledgment that China Mobile will offer the first handsets running Internet Explorer 6, it’s not far-fetched to see how/why Microsoft is putting so much emphasis on emerging-market customers.)
I haven’t been able to glean much more about Kojax and Microsoft’s mobile applet plans. So before you ask, I don’t know what stage Kojax is at: It could be anything from a glimmer in a Microsoft development team’s eye, or something in private beta.