Thursday, April 17th, 2008
When I hear “email marketing” I can’t help but think spam, but it is a legit tool too, and the latest tool in the pack is Mad Mimi.
Mad Mimi launched this week and consists of “state-of-the-art UI design makes for layouts that are easier to
create -â€“ and easier to read â€“ than emails generated by Constant Contact, Emma and others, who rely on rigid templates and cluttered,
Mad Mimi’s “modules-based” interface allows users to add picture and text fields, drag them around and add captions, links and dividers. Embedded constraints gently guide the layout, keeping the “designer” from getting into trouble, but providing more plasticity than templates.
The result: a fluid, flexible user interface, and clean, fashionable “Mimi-generated” promotions that represent a fresh approach to email marketing â€“ at a subscription price that trumps the competition.
When I saw that Tobie Langel was on the team, I had to check it out. When you give it a spin you will be able to add images, and then use them to build out your email. There are some really nice subtle features such as the undo support.
Posted by Dion Almaer at 7:29 am