Friday, May 5th, 2006
Everyone’s realizing the power of the “enhanced web” and is integrating it into their site, including larger corporations. A prime example of this is some new functionality that Old Naxy has added to their site.
To check it out, simply browse on over to a section of the site and mouseover one of the products. A “Quick Look” icon will appear on top of the item and, when clicked, will create a “popup” on the page with the details of that item. The interface allows you to change the item’s options (color of the shirt, quantity, etc) and add it directly to your shopping cart. The window can even be moved around for even more flexibility.
This is a prime example of using Ajax and Web 2.0 methods and technologies to enhance an experience people are already use to – shopping online. The added benefit here is keeping the rest of the items in the storefront visible while keeping the customer informed and in charge.
Posted by Chris Cornutt at 6:53 pm