Thursday, November 16th, 2006>p>Nat Torkington on the O’Reilly Radar recently commented on the rise of “floats” (AKA “divdows”, “Ajax dialogs”).
At the moment they’re rare (e.g., TVNZ and MSN only show them once per user per day) but if we learned anything from 2001 it’s that greed will ruin user experience if it can get an extra buck in ad revenue. We got popup blockers as a result of the 2001 popup orgy. What’s going to save us from the 2007 float invasion?
It’s really not as scary as it sounds, as these new popups can only live inside the tab/window of the app that launched them – sites that run annoying Ajax popups are only doing themselves a disservice, the web equivalent of nagware. Christian Flury has outlined the counter-arguments.
- Psychologically, from a site owner’s perspective, a pop-up window is not as closely associated with your page as an ad that occupies your own real estate, so to speak.
- More importantly, back in the olden days, it was far from obvious, especially to the not so tech-savvy, which page had actually triggered the pop-up window.
That said, there are still security implications – with richer graphics and browser scripting, it’s easier to pretend you’re a native OS dialog box.