Wednesday, August 23rd, 2006

Web 2.0 and Business

Category: Editorial

With Ajax and all things Web 2.0 permeating the corporate world more and more each day, it’s important to look at what kind of effect it’ll have on your company and how you need to prepare yourself. Some think that just deciding to use Ajax/Web 2.0 is enough, and others want to plan it all out down to the last XMLHttpRequest. There are two new articles that talk about the merging of Ajax and business today – one from ZDNet and the other from the Pathfinder blog.

In this new article from Dion Hinchcliffe on ZD Net, he asks the question “does every organization need a Web 2.0 strategy?” He talks about an article that gave Web 2.0 a top spot for technology trends, making it easy to see that it will have a large impact on the future of online business. There are several key topics mentioned that businesses will have to look into, and Dion recomments that they start looking into them now. He even breaks it out into a list of what to worry about when so as to get the most for your money (Software as Service, Enterprise Mashups and WOA, Enterprise 2.0, and Collective Intelligence).

The post on the Pathfinder blog takes a little bit different stand, noting that a lot of the companies out there involved in Web 2.0-related business just aren’t taking the steps they need to to really work out a business model. Coming more from the backsite of the ZD Net article, Dietrich notes that building a business based on a Web 2.0 idea just isn’t enough any more. So far, the only paths most sites have taken have either been either “let the user make the content” social networking sites or online services (that don’t seem to last long).

There are some up and coming ideas that might show promise, but overall, businesses are still stumbling through the Web 2.0 world – whether it be in converting existing operations or building from the ground up.

Posted by Chris Cornutt at 8:41 am
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I think every company needs a Web strategy. It would be foolish to limit it to the buzzwords of the week. Instead, companies should be asking themselves how the Internet can allow them to improve the way they run their business and interact with their customers.

Comment by Jesse Skinner — August 23, 2006

AJAX has definitely taken over the web world by storm and to evryones gaze is improving in the way it provides services in a more efficient manner as compared to the earlier web strategies. Taking into consideration the highs and the lows of AJAX and the principles of web 2.0 a more standardized approach needs to be taken so that the internet users are given more and more benefits in less time and the developers can quickly moderate the changes happening in the business world without much tedious procedure and unecessory efforts. Surely its going to be a revolution.

Comment by Nitin Pai — August 23, 2006

Technology can go to hell, but every company does have to ask itself how much work other people are willing to do for it for free, and whether it makes sense to turn those people down. If you don’t have a way for people fix the problems in your product and then share the solution with others, you have ask yourself – WTFN?

But instead of thinking about how to leverage the power of the community to cut costs and spur evangelism, most companies think throwing AJAX books at programmers is a Web 2.0 strategy.

Comment by Kingsley Joseph — August 26, 2006

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