Sunday, March 30th, 2008
When rich websites go bad…
We love to showcase good uses of Ajax, but sometimes you have to show the anti-patterns too. Hema is a dutch company that recently tried to revamp their online site, but went a little too far.
3.9 rating from 51 votes
Love it!
So you can’t actually use the site to buy things anymore, right?
This might have been cool as a YouTube video.
Actually, that page seems to just be a prototype for fun. If you go to www.hema.nl and click on the online store, you get at http://www.hema.nl/nl-NL/winkel.aspx
The producten.hema.nl doesn’t even seem to be accessible from the main site.
What with Dutch Companies who are revamping their sites and early April Fools Day pranks?..
Actually, this little ‘trick’ has been in their site for about 3 months now. I think it’s a great example of what to do with your marketing budget when you have too much of it.
Ofcourse, it’s just an attention-getter because of the launch of the new site, there *is* also a webshop that does actually work ;-)
Actually this is a brilliant marketing ploy.
Think about it, they captured your attention long enough to show you every product they sell (Or at least a bunch of them)
Love the whole Rube Goldberg effect. Of course this is Flash ;-)
I hope this post on ajaxian is done with a wink, because everybody can see that that page is not ‘their site’ but just a flash movie used for promotion. As ‘gbevin’ allready mentioned, it is ‘ofcourse’ not accesible.
Besides… Hema is quite big in the Netherlands.
What does that site have to do with AJAX? It is in flash.
very nice!!! yeah but it’s in flash
@SiteSmart: Feeling a bit cranky this Monday? What’s wrong with a bit of a humorous tongue in cheek post now and then.
flash, not ajax… maybe you should delete this post before you’re embarrassed further. maybe you should try putting some ajax on this site?
@everyone: I’m very confident that Dion is aware of the technologies used on that site and was simply trying to post something humorous. Please relax and enjoy the fun.
Awesome!!! :D
So is what happens when I forget to close my tags? ;)
Flash !== AJAX
…wtf is wrong with people? No ajax in there, oh my god, close this site RIGHT NOW! What if my friends come and visit ajaxian?
Found out that site a while ago. It was fun… and it was (is) flash… my mom still loves me.
Haha, that’s awesome. They should have done that for April Fool’s.
@Everyone: You guys need to lighten up. This is just a humerous post, it’s not meant to be serious.
@ all the OMGers. The post was a joke. Dion knows that its flash….jeeze….gotta spell everything out these days.