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Thursday, March 15th, 2007

Visits, not page views

Category: Advertising, Business

Not for the first time, alternative models to page views are in the news. This time, comScore has announced a new “visits” metric. “AJAX” is cited as one of the motivations. comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for February 2007 and introduced a Read the rest…

Posted by Michael Mahemoff at 6:50 pm
11 Comments

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3.3 rating from 46 votes

Thursday, November 16th, 2006

Popup Nightmare 2.0?

Category: Advertising, Security

Nat Torkington on the O’Reilly Radar recently commented on the rise of “floats” (AKA “divdows”, “Ajax dialogs”). One of the really big issues facing us, IMHO, is the new Javascript-driven ad technology called “floats”. They’re not separate windows popped up, they’re in-window divs that move up to obscure the web page and force the user Read the rest…

Posted by Michael Mahemoff at 5:34 pm
22 Comments

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3.5 rating from 78 votes

Wednesday, August 9th, 2006

How to Run Ads with Ajax

Category: Advertising

Anyone who’s running an Ajax site knows the frustration of showing static ads on a page that might not refresh for minutes or hours. Until the ad providers begin offering rotating Ajax ads (which would be suit some non-Ajax sites as well), you’re stuck with the same ad for a long time. Or are you? Read the rest…

Posted by Michael Mahemoff at 12:44 pm
7 Comments

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3.4 rating from 60 votes