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Press Release

TechTarget Wins 25 National and Regional Online Editorial Awards from American Society of Business Publication Editors (ASBPE)

Leading technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that it won 25 National and New England Region digital awards from the [...]

Press Release

TechTarget to Speak at Forrester B2B Summit with SolarWinds on Maximizing Revenue Creation with Intent Data

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with SolarWinds live at Forrester B2B [...]

Product

Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM.

Blog Post

Intent 3.0: Using Intent Data for GTM Strategy

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to [...]

Press Release

TechTarget Storage Announces “TechTarget Storage Products of the Year” 2022 Award Winners

Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced the winners of the “TechTarget Storage Products of the Year” 2022 Awards for the 21st [...]

Blog Post

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an [...]

Blog Post

Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

Blog Post

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

Blog Post

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]

Blog Post

Keeping Up with Evolving B2B Demand Gen Thinking and Practice

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking [...]