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3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build [...]

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Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating [...]

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Why Native Advertising Should be an Important Part of Your Marketing Strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in [...]

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Custom & Native Site Product Guide

Custom Sites bridge the gap between brand awareness and demand generation and expand access to new prospects. TechTarget offers four different Custom Site options to drive thought-leadership and encourage engagement [...]

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An Alternative to SEM: Being Where Your Buyers Go After They Search

What B2B marketing stat are you sick of hearing about more:  how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage [...]

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Five Top Technology Investment Drivers for 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

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Five Reasons Your Content is Underperforming and How to Get Back on Track

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of [...]

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for [...]

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Xtelligent Product Portfolio

While the tactics may be familiar, the data driving them is totally different. So when your marketing efforts are fueled by Prospect-Level Intent™, your targeting is more precise and more [...]
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