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Press Release

TechTarget Named a Middle Market Leader by Boston Business Journal for Second Straight Year

Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced that it has been named one of the Boston Business Journal’s (BBJ) 2024 Middle Market [...]

Press Release

Boston Business Journal Ranks TechTarget #22 on Its List of 2023 Middle Market Leaders

Global technology media and purchase intent data and services company TechTarget, Inc. (Nasdaq: TTGT) announced that it has been named one of the Boston Business Journal’s Middle Market Leaders, a [...]

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Worldwide ROI Summit Singapore 2022

Thriving in the New Normal of B2B Tech Marketing and Sales More than two years into the pandemic and one thing is clear: B2B tech marketing and sales will never [...]

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Worldwide ROI Summit

APAC’s only event focused exclusively on helping B2B tech marketing and sales teams accelerate their progress. The 10th annual edition of the event in region will be entirely virtual, giving [...]

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Worldwide ROI Summit London 2020

The only European event focused solely on B2B tech sales and marketing teams making the transition to activity-driven marketing. For our 11th annual London ROI Summit, the team is building [...]

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Worldwide ROI Summit Sydney 2019

The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing. This event will feature industry best practices, including input direct from your marketing peers, [...]

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Worldwide ROI Summit London 2019

The only European event focused solely on B2B tech marketers making the transition to data-driven marketing. Data has become the core of B2B IT digital marketing strategy, and the adoption [...]

Blog Post

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains [...]

Blog Post

Is your ABM Approach Like a Game of “Whack-a-Mole”? Trade Triangulation for Real Purchase Intent Insight

Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all [...]

Blog Post

B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even [...]