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Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM

Get inside intelligence on what it really takes to transition from legacy demand generation to ABM. This webinar showcases how to transform marketing and sales efforts to deliver full-funnel ABM [...]

Solution

Partner Marketing

Challenge: Partner Marketers are under pressure to drive growth and demonstrate ROI in an increasingly complex ecosystem. Your one-stop shop for Partner Marketing success TechTarget understands the unique needs of [...]

Blog Post

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

Resource

Because Your MQLs Just Won’t Cut It

“The winners of tomorrow are always learning …” and learning company Cornerstone’s field marketing organization certainly took their mantra to heart as they adopted ABM principles into their work. To productively expand their success in a highly competitive market, they needed to establish much tighter alignment to Sales objectives – ABM in several forms provided an ideal framework. In this e-book, you’ll follow Cornerstone’s evolution from classic demand gen alone to full-funnel ABM practices.

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TechTarget Archer Awards

2019 Archer Award East Winners Newton, Massachusetts, August 15, 2019 B2B Technology Innovator Pam Casale, CEO, ASAP Marketing Services Data-Driven Marketing Excellence Amanda Bohne, VP of Marketing, AppNeta Mary Rose, [...]

Press Release

TechTarget Announces Archer Awards West Winners for Data-Driven Marketing & Sales Excellence

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the winners of the 2019 Archer Awards West, part of the Company’s inaugural awards [...]

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Intent-Driven Marketing & Sales Events

Upcoming events Priority Engine User Group Roundtables Recent events Webinar: Intent Data Improves Results for All Go-to-Markets Webinar: 3 Data-Driven Ways to Capture More Demand in Today’s Environment Evolving Persona [...]

Blog Post

Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with [...]

Press Release

TechTarget Research Reports All Flash Array and HyperConverged Infrastructure Transaction Volume Grew By 25% and 30% in Q4, 2016

Purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the availability of its Q4 Post Purchase Data Reports for 20 Information Technology (IT) market segments. Of note, the All [...]

Blog Post

Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to [...]