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Blog Post

Why Most Publishers Can’t Deliver Precise Intent Data

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more [...]

Press Release

TechTarget Launches IntentMail AI to Improve B2B Sales Efficiency and Yields Using Personalization Fueled by Market-Leading Prospect-Level Intent

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has launched IntentMail AITM, a new feature within its Priority EngineTM [...]

Blog Post

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an [...]

Blog Post

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]

Blog Post

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – [...]

Blog Post

Four Content Marketing Trends to Plan for in 2020

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly [...]

Blog Post

Demand Excellence: Insights on the New Reality of Integrated Demand Generation

Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move [...]

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TechTarget Partners

TechTarget regularly updates its list of Partners, which includes clients that have subscribed to our data subscription services. The categories of recipients include technology and technology resellers, professional and enterprise [...]

Blog Post

3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a [...]

Blog Post

3 Questions to Ask Before Starting a Retargeting Campaign

Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number [...]